How to Sell a €15 Vintage Bowl Like an Influencer: A Step-by-Step Guide

1. Rent a Château.

2. Set the table for 20 people.

3. Buy four buckets of fresh peonies. Arrange them in vases on the table and around the table in the garden, too.

4. Buy the most expensive drone you can find.

5. Film the table from every possible angle. Every. Single. Detail. This is no amateur hour.

6. Edit the video for 6 hours.

7. Publish it at perfect posting time. Finally, offer a silent prayer to the algorithm.

If you have followed all the steps correctly, you should now be able to sell a €15 vintage bowl through Instagram Direct.

Elena, 

journalist, vintage dealer and founder of Morante Boutique